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Portugal seeking to present new image to the world
By Mark Harding Dec 18, 2007
LISBON, Portugal (eTN) - The Portuguese government last week presented a new image for the external promotion of Portugal. This new image aims to maneuver the country into a more attractive and competitive position.
The new approach is based on the pictures of British photographer Nick Knight as a way of reflecting Portugal’s modernity in matters like renewable energy. In order to achieve this, the campaign will be illustrating Portugal as a country with one of the fastest-growing rates of wind energy and the third most ambitious place in terms of wind, sun and water energies, using the names of several high profile figures such as José Mourinho, Marisa and Cristiano Ronaldo who are only some of the faces that will feature in this new three million euro campaign.
The Portuguese government’s intent is presenting a new image for the country became more evident Last Thursday, December 13, the day that EU government leaders signed the European Treaty, when a new international campaign was unveiled presenting Portugal’s new image geared towards countries as far and wide as India, China, Brazil and Russia.
Entitled “Europe’s West Coast,” the campaign aims to reduce a general lack of perception and misleading information about Portugal overseas, counteracting the claim that it is a country more commonly associated with the Age of the Discoveries than 21st Century innovation, Portuguese Economy Minister Manuel Pinho said during the official presentation.
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Published by eTurboNews.com on Dec. 18, 2007
about the new official turism image of Portugal
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Comments
humberto salvador ferreira (not verified) on December 18, 2007 - 5:34pm
Come on a Winter holiday to Europe's West Coast. To a country almost 900 years old. Which has now the fastest growing rate of renewable wind and sun energies. What a strong tourist attraction!
A country which is so proud of its mildest and beautiful beaches for all water sports, that has commissioned Nick Knight to produce artistic photos of eight of its talented citizens to attract more tourists from all over the world to benefit about twenty low cost air carriers which have, at last, turned three agreeable airports (Oporto, Faro and Lisbon) into three busy and crowded European terminals, like the rest. I
I also believe the sponsors of this campaign should offer a prize to potential tourists from abroad, knowing the names and occupations of six of the people photographed by Nick Knight.
I admit that most have heard of Cristiano Ronaldo and Jose Mourinho, because of the football appeal.
The others are Portugal's best kept secrets, like its traditions, history, culture, scenery, climate, beaches, parties, food, wines and beers.
By the way, for Americans and Canadians going to Europe, do they travel Eastwards or Westwards? In Glasgow University I learnt that the crossings from New York to Liverpool were Eastwards. Did Geography and Navigation change that much since then?